![]() ![]() Mayan: I've worked in the fashion industry in some capacity for over a decade. Ruban Rajendran What inspired you to make a 'Style Calculator' for men? Where'd the idea for Twelve70 originate? Men's Health reached out to the brothers to learn more about what inspired the app, and where Ruban and Mayan see it going from here.īrothers Ruban (left) and Mayan (right) Rajendran. Ruban and Mayan are now working on making Twelve70 available for download on iOS and Android later this year. The post elicited a strong response, with more than 15,000 "upvotes" to date, placing it safely among the community's top 10 most popular posts of all-time. ( Try it out for yourself here.)Īfter initially showing off the finished product on a niche web design forum, the Rajendran brothers were encouraged to post it to r/malefashionadvice, a popular subreddit where men share style and grooming tips. Today, the finished product, which they've named Twelve70, works simply: Tap an item of clothing on the app's sleek, minimalistic grid, pick a color, and you'll receive an instant rundown of everything you’re safe to pair it with before you step out the door-or hop on a Zoom call, as it were. Many rounds of surveys, trial and error, and coding- lots of coding-followed before they landed on a formula that worked. A few years ago, Mayan, 33, a menswear designer and a visiting lecturer at Cornell University with over a decade of experience in the fashion industry, and his brother Ruban, 30, a full stack developer, sketched out a plan for a "style calculator" that would help men dress better by teaching them what to pair with various basic items of clothing. If you've ever felt yourself paralyzed with indecision while getting dressed in the morning, Mayan and Ruban Rajendran understand your pain, and they'd like to help.
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